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At the heart of alice McCALL’s uniquely feminine brand is the concept of ‘craft’. Here, intricate detailing, an acute exploration of space & colour & the experimentation of fabric techniques – from hand embroidery to in-house designed laces – speak to the chic, bohemian & unmistakably feminine designs that are signature, alice McCALL.

Ever the creative, McCall’s career in fashion began at 19 when she moved to London to work as a stylist for Conde Naste. As a hobby, she began selling one-of-a-kind, silk pieces that resulted in a rapidly growing fan base that included style icons Kate Moss & Alexander McQueen muse, Katy England. The brand’s debut at Mercedes Benz Fashion Week in 2004 launched its successful journey to date with global fans & influencers including Beyonce, Katy Perry, Jennifer Lopez, Josephine Skriver & Kylie Minogue.